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VISION

I get out of bed in the morning to help brands Keep up in the ever evolving marketing landscape

Collin Douma is a trailblazer in digital transformation, brand strategy, and creative innovation, with over 25 years of marketing and advertising experience. From spearheading campaigns for iconic brands like Coca-Cola, Ford, and Dell to shaping the future of AI-driven marketing and storytelling, Collin’s career is a masterclass in merging technology, creativity, and strategy. Renowned for his ability to craft compelling brand narratives, launch industry-first innovations, and drive measurable business impact across diverse industries, he continues to redefine what it means to connect with audiences in a digital age.

MY SERVICES

digital transformation, brand strategy, and Creative storytelling

In 2007, I was invited to meet Bill Gates to discuss the future of social media. Curious, I asked, “Why me?” 
the response was,

“Nobody else seems to know what they’re talking about.”

2024
Operationalizing AI production
Generative AI
Mohegan Sun
2024
Operationalizing AI production
Generative AI
MetLife
2023
Intelligent Content
Automated Gen-AI
Ford Pro
2021
Brand Strategy
AI Branding
Borealis AI, RBC
2019
Brand Strategy
Blockchain Branding
Shyft
2015
From 20% to 80% digital Spend
Digital Media
Hasbro
2010
Gamification of Google Maps
Advertising Gamification
M&Ms
2010
1st P&G social media launch
Social Media
Gillette
2008
Launched Ford's Social Strategy
Social Media
Ford
2007
1st Mobile Phone Film Fest
Mobile Video
Motorola, TIFF
2006
1st ever automotive branded Podcast
Branded Podcasting
Buick
2005
Gamification of CRM
Advertising Gamification
Coca-Cola
2004
1st multi-user in ad game
Social Advertising
Coca-Cola
2000
1st Online Subscription
Subscription Service
Timothy's
1999
UX of the largest eComm site
Retail eCommerce
Sears
1997
1st Online Bank, UX Designer
Online Banking
TD Canada Trust
1996
First OLA
Digital Ads
Chapters

Testimonials

That's what s/he said!

Iain Lanivich

Head of Brand Creative & Content

Ford Pro

Collin is a very passionate strategist who digs deep into understanding the brand, business and mindset of the customer.

Collin is a very passionate strategist who digs deep into understanding the brand, business and mindset of the customer.

Maryna Frolova

Global Campaign Strategy

Dell Technologies

We’ll spread the word. You definitely opened up new sources of insights for us to be able to do our jobs better. People found it insightful, engaging, inspirational, and informative. Really great feedback from everyone.

We’ll spread the word. You definitely opened up new sources of insights for us to be able to do our jobs better. People found it insightful, engaging, inspirational, and informative. Really great feedback from everyone.

Laura Pacey

Director, Marketing Innovation

General Motors

Collin inspires and teaches me every day! If you are up for some stimulating dialogue or a good debate, Collin will give it to you in spades. His work is fabulous! His mind is invaluable!

Collin inspires and teaches me every day! If you are up for some stimulating dialogue or a good debate, Collin will give it to you in spades. His work is fabulous! His mind is invaluable!

Rachel Ma

Art Director

McCann

Being on Collin’s team allowed me to take risks, seize opportunities and have fun with my work, and for that I’m grateful he was my GCD.

Being on Collin’s team allowed me to take risks, seize opportunities and have fun with my work, and for that I’m grateful he was my GCD.

Jen Paul

Operations

Proximity

During a day-long orientation session, Collin presented the creative process to 20 new employees. What could have been a very dry presentation ended up being the hit of the day. When comment cards were handed out, many had added numbers to the end of the scale of 1 - 5. He ended up with an average score of 7.

During a day-long orientation session, Collin presented the creative process to 20 new employees. What could have been a very dry presentation ended up being the hit of the day. When comment cards were handed out, many had added numbers to the end of the scale of 1 - 5. He ended up with an average score of 7.

Meg Button

Co-Founder

Nuscreen

Collin knows how to motivate, encourage, and inspire people to challenge themselves, no matter what the task may be. In the short time that I had the privilege to work for Collin, I learned so much. Collin does the unexpected. He's sincere and true to himself and he doesn't settle. Collin's patience and passion make him a great teacher and leader.

Collin knows how to motivate, encourage, and inspire people to challenge themselves, no matter what the task may be. In the short time that I had the privilege to work for Collin, I learned so much. Collin does the unexpected. He's sincere and true to himself and he doesn't settle. Collin's patience and passion make him a great teacher and leader.

David Jones

Consultant

Hill & Knowlton

In my experience there are very few people who call themselves marketing consultants that are the total package. Collin is one of those rare individuals that bring a depth of thinking, a creative flair and boundless enthusiasm for social media's possibilities to every engagement.

In my experience there are very few people who call themselves marketing consultants that are the total package. Collin is one of those rare individuals that bring a depth of thinking, a creative flair and boundless enthusiasm for social media's possibilities to every engagement.

Morgan Seamark

Managing Partner

Triggers

Collin is a rock star. He is simply put... the best Digital Strategist that I have come across in my career. His knowledge comes from a space that is rare these days... from real world experience.

Collin is a rock star. He is simply put... the best Digital Strategist that I have come across in my career. His knowledge comes from a space that is rare these days... from real world experience.

Doreen Szeto

Global Strategy Director

OMD

Collin has an amazing grasp of bringing brand strategy to life. Whether through media ideas, creative ideas or a synthesis of both

Collin has an amazing grasp of bringing brand strategy to life. Whether through media ideas, creative ideas or a synthesis of both

Nicole Rex

VP Global Campaigns

Dell Technologies

Thank you Collin. Your partnership and wisdom helped us get here!!! We are proud of this ONE Pan-Dell campaign.

Thank you Collin. Your partnership and wisdom helped us get here!!! We are proud of this ONE Pan-Dell campaign.

Austin Lally

CMO (P&G BFL)

Gillette

Collin is a world-class brand builder. He accelerated my personal development in digital. He listens, acts, and makes collaboration fun.

Collin is a world-class brand builder. He accelerated my personal development in digital. He listens, acts, and makes collaboration fun.

Wiebe Tinga

Chief Commercial Officer

Hasbro

I was surprised and pleased that you were able to get us up and running as quick as you did”

I was surprised and pleased that you were able to get us up and running as quick as you did”

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Clients

Some of the Amazing clients and Agencies I've worked with...

DX = Digital Transformation      BX = Brand Experience      UX = User Experience & Design

DX = Digital Transformation      
BX = Brand Experience      
UX = User Experience & Design
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