
VISION
I get out of bed in the morning to help brands Keep up in the ever evolving marketing landscape
Collin Douma is a trailblazer in digital transformation, brand strategy, and creative innovation, with over 25 years of marketing and advertising experience. From spearheading campaigns for iconic brands like Coca-Cola, Ford, and Dell to shaping the future of AI-driven marketing and storytelling, Collin’s career is a masterclass in merging technology, creativity, and strategy. Renowned for his ability to craft compelling brand narratives, launch industry-first innovations, and drive measurable business impact across diverse industries, he continues to redefine what it means to connect with audiences in a digital age.

MY SERVICES
digital transformation, brand strategy, and Creative storytelling
In 2007, I was invited to meet Bill Gates to discuss the future of social media. Curious, I asked, “Why me?”
the response was,
“Nobody else seems to know what they’re talking about.”
2024 | Operationalizing AI production | Generative
AI | Mohegan Sun |
2024 | Operationalizing AI production | Generative
AI | MetLife |
2023 | Intelligent Content | Automated
Gen-AI | Ford Pro |
2021 | Brand Strategy | AI
Branding | Borealis AI, RBC |
2019 | Brand Strategy | Blockchain
Branding | Shyft |
2015 | From 20% to 80% digital Spend | Digital
Media | Hasbro |
2010 | Gamification of Google Maps | Advertising
Gamification | M&Ms |
2010 | 1st P&G social media launch | Social
Media | Gillette |
2008 | Launched Ford's Social Strategy | Social
Media | Ford |
2007 | 1st Mobile Phone Film Fest | Mobile
Video | Motorola, TIFF |
2006 | 1st ever automotive branded Podcast | Branded
Podcasting | Buick |
2005 | Gamification of CRM | Advertising
Gamification | Coca-Cola |
2004 | 1st multi-user in ad game | Social
Advertising | Coca-Cola |
2000 | 1st Online Subscription | Subscription
Service | Timothy's |
1999 | UX of the largest eComm site | Retail
eCommerce | Sears |
1997 | 1st Online Bank, UX Designer
| Online
Banking | TD Canada Trust |
1996 | First OLA | Digital
Ads | Chapters |
Testimonials
That's what s/he said!



Iain Lanivich
Head of Brand Creative & Content
Ford Pro
Collin is a very passionate strategist who digs deep into understanding the brand, business and mindset of the customer.
Collin is a very passionate strategist who digs deep into understanding the brand, business and mindset of the customer.



Maryna Frolova
Global Campaign Strategy
Dell Technologies
We’ll spread the word. You definitely opened up new sources of insights for us to be able to do our jobs better. People found it insightful, engaging, inspirational, and informative. Really great feedback from everyone.
We’ll spread the word. You definitely opened up new sources of insights for us to be able to do our jobs better. People found it insightful, engaging, inspirational, and informative. Really great feedback from everyone.



Laura Pacey
Director, Marketing Innovation
General Motors
Collin inspires and teaches me every day! If you are up for some stimulating dialogue or a good debate, Collin will give it to you in spades. His work is fabulous! His mind is invaluable!
Collin inspires and teaches me every day! If you are up for some stimulating dialogue or a good debate, Collin will give it to you in spades. His work is fabulous! His mind is invaluable!



Rachel Ma
Art Director
McCann
Being on Collin’s team allowed me to take risks, seize opportunities and have fun with my work, and for that I’m grateful he was my GCD.
Being on Collin’s team allowed me to take risks, seize opportunities and have fun with my work, and for that I’m grateful he was my GCD.



Jen Paul
Operations
Proximity
During a day-long orientation session, Collin presented the creative process to 20 new employees. What could have been a very dry presentation ended up being the hit of the day. When comment cards were handed out, many had added numbers to the end of the scale of 1 - 5. He ended up with an average score of 7.
During a day-long orientation session, Collin presented the creative process to 20 new employees. What could have been a very dry presentation ended up being the hit of the day. When comment cards were handed out, many had added numbers to the end of the scale of 1 - 5. He ended up with an average score of 7.



Meg Button
Co-Founder
Nuscreen
Collin knows how to motivate, encourage, and inspire people to challenge themselves, no matter what the task may be. In the short time that I had the privilege to work for Collin, I learned so much. Collin does the unexpected. He's sincere and true to himself and he doesn't settle. Collin's patience and passion make him a great teacher and leader.
Collin knows how to motivate, encourage, and inspire people to challenge themselves, no matter what the task may be. In the short time that I had the privilege to work for Collin, I learned so much. Collin does the unexpected. He's sincere and true to himself and he doesn't settle. Collin's patience and passion make him a great teacher and leader.



David Jones
Consultant
Hill & Knowlton
In my experience there are very few people who call themselves marketing consultants that are the total package. Collin is one of those rare individuals that bring a depth of thinking, a creative flair and boundless enthusiasm for social media's possibilities to every engagement.
In my experience there are very few people who call themselves marketing consultants that are the total package. Collin is one of those rare individuals that bring a depth of thinking, a creative flair and boundless enthusiasm for social media's possibilities to every engagement.



Morgan Seamark
Managing Partner
Triggers
Collin is a rock star. He is simply put... the best Digital Strategist that I have come across in my career. His knowledge comes from a space that is rare these days... from real world experience.
Collin is a rock star. He is simply put... the best Digital Strategist that I have come across in my career. His knowledge comes from a space that is rare these days... from real world experience.



Doreen Szeto
Global Strategy Director
OMD
Collin has an amazing grasp of bringing brand strategy to life. Whether through media ideas, creative ideas or a synthesis of both
Collin has an amazing grasp of bringing brand strategy to life. Whether through media ideas, creative ideas or a synthesis of both



Nicole Rex
VP Global Campaigns
Dell Technologies
Thank you Collin. Your partnership and wisdom helped us get here!!! We are proud of this ONE Pan-Dell campaign.
Thank you Collin. Your partnership and wisdom helped us get here!!! We are proud of this ONE Pan-Dell campaign.



Austin Lally
CMO (P&G BFL)
Gillette
Collin is a world-class brand builder. He accelerated my personal development in digital. He listens, acts, and makes collaboration fun.
Collin is a world-class brand builder. He accelerated my personal development in digital. He listens, acts, and makes collaboration fun.



Wiebe Tinga
Chief Commercial Officer
Hasbro
I was surprised and pleased that you were able to get us up and running as quick as you did”
I was surprised and pleased that you were able to get us up and running as quick as you did”

Clients
Some of the Amazing clients and Agencies I've worked with...